Pannonian wood center of competence is the only center for the development of the wood industry in Croatia that provides services to small and medium-sized businesses in the wood-processing sector in Croatia and the surrounding region, and it does so in every phase of development of the final wood product, that is, products with higher added value, with a special emphasis on innovations. In addition to researching and developing wood products and the related industry, Pannonian wood center of competence provides services of transfering technologies to small and medium-sized businesses as well as developing prototypes of innovative wood products, designing the products and product packaging made out of wood as well as products of related industries. Furthermore, it offers bussiness consultation and brand creation services.