Project activities will result in the development of a sustainable and innovative product with strong internationalization potential, aimed at achieving strategic positioning within the global value chains of the on-the-go (OTG) product category. The purpose of this innovative product is to address the company's core business challenge—the lack of a sustainable instant beverage capable of leveraging the global export potential of the OTG product category while enhancing the company's international competitiveness. The project's target groups include the Beneficiary's research staff and employees, as well as the research personnel of the project partner involved in the implementation of the project.